Edward Crossin is a seasoned integrated marketer with over 17 years’ experience

Edward Crossin is a seasoned integrated marketer with over 17 years’ experience

I love to win

I am passionate about implementing new strategies that build businesses. 

This passion flows through marketing. 

My focus is marketing with a scoreboard. That is, delivering measurable outcomes that will drive business forward. 


  • Bachelor of Communication (Marketing), Bond University;
  • Awarded scholarship for academic achievement;
  • Digitalmarketer.com certification; and
  • Google AdWords certification. 

Career overview

  • Seasoned multi-channel marketer with over 17 years’ experience;
  • Significant integrated marketing experience in brand strategy and architecture;
  • Winner of two national marketing awards for producing highest sales revenue in Australia;
  • Developed high-performing marketing team of 16 across QLD and NSW; and
  • Successful track record in generating leads and sales revenue through digital strategy.

Skills and experience

  • Multi-channel expertise;
  • Specialist in direct digital CRM - retention and acquisition to drive sales;
  • High level analytical ability;
  • High level creativity in campaign creation and execution;
  • Strong stakeholder management skill in high performance complex environments;
  • Strategic thinker with strong organisational skills;
  • Strong leadership and demonstrated experience in developing high-performing teams; and
  • Excellent written and oral communication skills.

As featured in:


"Edward is the consummate marketing professional. He brings a diverse range of skills and significant experience. As well as executing the technical tactics of marketing, he operates strategically and thinks big." 

Lorenza Viesca, Managing Director, Braya Agency (Corporate PR & Communications)

"I worked with Edward on a large and complex campaign. I found him to be meticulous with details, and he skilfully engaged multiple stakeholders to help successfully bring our product to market." 

Lochlan Wilson, Content Chief

"I cannot recommend Edward highly enough. His marketing played a significant part of record breaking revenue results for the company. His two national marketing awards were well deserved." 

Paul Mathie, Business Manager, BCC Cinemas

"Edward has been one of those clients you wish your entire business could be made up of. Thorough an excellent communicator, dynamic and professional at all times, I have truly enjoyed working with Edward. I witnessed first hand the positive results Edward effected on the company's marketing and communications."

Dario Paolini, Marketing Manager, Australasia at IDP Education Ltd

"Edward's approach is results focused. He has an excellent knowledge of digital and traditional marketing channels. Edward has the rare ability of working with senior management to execute modest marketing budgets. His firm yet collaborative approach to lead a team bears results as he plays by the same rules that he has set up and leads by example."

Namit Trivedi, Director at Backoffis

"I had the pleasure of working under Edward. I achieved several success in my role under Edward. His management and guidance has definitely furthered my professional development. I now see Edward as a mentor." 

Ricky Kuruppu, Social Media Coordinator at beyondblue

"Edward is efficient and proactive. He takes pride in adding a sound, added value approach to any task." 

John Carter, Managing Director, The Media Place

"I'm impressed by Edward's unique thinking and marketing strategy design; 'it's always how we did it' doesn't fly in today's digital world. Edward has a competent grasp of how to move forward."

Tristan Lymbery, Devops - digital architecture, Domino's

"Edward was a great Marketing Manager to work for and learn from. The marketing team was a highly organised, efficient and above all, successful department under his guidance and we had several notable wins throughout my tenure there. He is a great leader." 

Jamie McCalman, Senior Marketing Executive, Silver Chef Ltd

"Edward's expertise as a marketer was excellent and I would not hesitate to recommend him."

Sarah Fewtrell, Founder at Sunkissed the Collective