Episode 1 - How to develop successful habits: this week’s top 3 reads & listens
#1 Best Read — Let’s stop calling them ‘soft skills’
Prolific and always thought provoking, this article by Seth Godin argues that anyone in the hiring and firing game needs to reposition their thinking on soft skills.
“Let’s call them real skills, not soft,” says Godin.
There is too much focus on output and quantitative end results. Instead, companies should place greater HR value on interpersonal skills, leadership, charisma and diligence.
Best quote - “Culture defeats strategy, every time.”
Just ask Melbourne Storm, who have the strongest culture in the NRL. Storm’s training systems and player attitude have aggregated into a winning formula.
#2 Best Read — Instagram Stories is stealing Snapchat’s users
“Anything you can do, I can clone,” says Instagram, after the social media rival launched its own version of Stories on August 2nd.
According to this article, Snapchat numbers are down. Before anyone can whisper MySpace, Snapchat IPO enthusiasts must be getting nervous.
Best quote - “Insanely f*cking high,” says one social influencer talent agent about the rapid growth of Instagram Stories.
#3 Best Read — Why Hollywood as we know it is already over
We’re in the middle of a massive shift in media structure, content creation and distribution. Driving this change is digital.
Despite movie theater attendance at a 19 year low and shrinking profits from the big five studios, some in Hollywood believe that because the industry has survived previous technological shifts, this one will also pass.
Best quote — “Silicon Valley has already won. It’s just that Hollywood hasn’t quite figured it out yet.”
What’s the best advertising deal in the world? Find out in this episode.
Unlike most advertising agencies, Gary Vaynerchuk has a deep understanding of social media and the commodity of attention.
Best quote - “I think the modern TV commercial is the biggest waste of money, for big brands, in the world,” says Vaynerchuk.
#2 Best Listen — PNR: This Old Marketing Could Snapchat Be the Next Myspace?
When Procter & Gamble, the biggest advertiser in the world, calls out the rubbish metrics behind digital, there’s bound to be panic and change.
To understand the shift in brands becoming media, this is a quality episode.
Best quote -”Twitter is the online equivalent of HBO — important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience,” says Jay Baer.
Michael Stelzner’s Social Media Examiner is at the forefront of spotting what’s next in digital marketing.
This episode is important listening to understand the long term strategy of social media traffic (on rented land) versus owned traffic (your properties).
Best quote - ”For us (Social Media Examiner), social traffic is only 4% of our traffic. I would say organic social is dead,” says Stelzner.
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