Episode 2 - the best bits for your brain: this week's top 3 reads & listens
Around the interwebs and across the audiosphere, here's this week's most delicious content. Shortcut your way to creating successful habits, learn practical marketing tips and more.
The company growth has since skyrocketed, with a $200 million sales forecast in 2016.
Best quote - "The idea for our campaign was built around our belief that the most powerful and effective way to be introduced to our new company was through a credible referral. One week before our e-commerce site went live, we had gathered emails from nearly 100,000 people who were eager to learn more about Harry’s."
#2 Best Read - Forget About Setting Goals. Focus on This Instead
Listed as a must read on Medium, this is is an illuminating perspective on setting goals and how developing systems is more beneficial.
Best quote - "It all comes down to the difference between goals and systems. you can keep things simple and reduce stress by focusing on the daily process and sticking to your schedule, rather than worrying about the big, life-changing goals. When you focus on the practice instead of the performance, you can enjoy the present moment and improve at the same time."
Activism is big business. Heavy hitting brands like Uber, Starbucks and Dove are leaning into moral messaging.
Best quote - "Companies are now attempting to outdo each other with major acts of generosity, but there’s a catch; they’ll do good as long as they can make sure their customers know about it."
So how does the NRL promote and leverage State of Origin, Australia's most popular sporting event?
Best quote - "Across our top 3 influencers that we engaged, they ended up retweeting that content to over 11 million of their fans cumulatively. The conversation went global."
#2 Best Listen - Marketing Cover Coffee - Fake News! Bad Rings! Free Stuff!
Christopher Penn and John Wall are frontrunners in discussing new tech and marketing.
Best quote - "The one thing that every successful CMO has in common, is that at some point, they have worked in sales."
Love this quote. It links the importance of marketing and customer action. As a former boss once told me, 'nothing happens in business until a sale is made.'
In case you haven't been paying attention, video is a big deal. Position your business accordingly.
Best quote - "Maybe it’s time to consider video as the best performance-marketing tool in the marketer’s arsenal....We can easily adopt test and control methods across a statistically significant set of ad viewers to assess the actual sales impact from a campaign."
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