Episode 3 - the best bits for your brain: this week's top 3 reads & listens
Around the interwebs and across the audiosphere, here's this week's most delicious content. Shortcut your way to creating successful habits, learn practical marketing tips and more.
#1 Best Read - It's Time to Stop Doing On-Page SEO Like It's 2012
Rand Fishkin is one of the giants of SEO. Follow his wisdom and let the SEO sunshine in.
For more Moz.com content, White Board Fridays is always valuable.
Best quote - "How do you build up authority around a topic? You associate your brand with it through online and offline campaigns. You publish content about it. You earn links from sites that talk about it. Your brand name gets searched for by people seeking it. You develop a following from the influencers around it. You become synonymous with it."
#2 Best Read - This Is How You Train Your Brain To Get What You Really Want
Benjamin P. Hardy describes his inspiring story of how one blog post and spending $197 transformed his career.
Best quote - "When you know what you want, you notice opportunities most people aren’t aware of. You also have the rare courage to seize those opportunities without procrastination. What you focus on expands."
Everyday humans can become influencers. Brands will pay for their influence.
Best quote -"YouTube uploads more than 100 hours of video each minute."
#1 Best Listen - Reply All: Man of the People
A remarkable and true story of a con artist doctor, John Brinkley, who built a fortune by fixing male impotence with goat's testicles.
How did he built his empire? Good old fashioned content marketing.
Best quote - "Brinkley’s entire radio station is dedicated to one thing: convincing more people to put goat testicles into their bodies. And at first, his range of influence isn’t that big. Picture a broadcast area the size of a small town. But pretty soon, he upgrades."
#2 Best Listen - Freakanomics: In Praise of Incrementalism
Leaps in science and transformations in civilisation are not sudden breakthrough moments.
Progress is achieved through a series of increments. That is, small 1% marginal improvements.
At the Rio 2016 Olympics, Team GB won 12 cycling medals, including 6 gold. At the 2012 Games, in London? Eight gold medals. Dave Brailsford was knighted for helping turn Great Britain into a perennial titan in the sport of cycling.
How did Brailsford do it? He implemented incrementalism:
Best quote - "Let’s break our performance to all of its component parts, map them all out, and then let’s have a look and see is it is possible to progress in each one of the areas."
Among the top qualities from Digital Marketer is that their knowledge and teaching originates from the real world. They sell stuff. They understand how to move a customer from A to B.
Best quote - "I came up with a list of seven questions that I ask myself really before I finish any piece of copy, before I roll out any ad or even an email."
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