4 Australian Podcasts All Marketers Should Listen To (…But Probably Don’t)

4 Australian Podcasts All Marketers Should Listen To (…But Probably Don’t)

How to maximise dead time and get smarter, quicker

With the digital landscape changing at pace, podcasts are a terrific way to keep up-to-date, expand industry knowledge and develop professionally. Podcasts are perfect during ‘dead-time’ — in the car (better than FM nonsense), using public transport, at the airport.

I’ve written previously how podcasts can massively and efficiently upsize your knowledge. You can acquire the same buckets of wisdom from podcasts as attending a conference or buying trade publications.

The advantage is that it’s quicker — making more efficient use of your time.

These I rate as the top 4 marketing podcasts in Australia.

#1 Small Business Big Marketing hosted by Tim Reid

What — Tim Reid left a career in corporate marketing and now provides sound marketing advice to small business Australia.

Why — the show is practical, grounded in real life practical case studies. Because it’s small business focused, this podcast is close to reality — no boardroom brand waffle. It’s also peppered with the host’s good humour.

Top episodes — how David Warne from Sydney Tall Ships reduced his company’s wage bill by 90% and increased turnover by 21% — all thanks to outsourcing.

Tim Reid keeps it real and practical. 

Tim Reid keeps it real and practical. 

#2 SuperFastBusiness hosted by James Schramko

What: founder of SuperFastBusiness, James Schramko brings a wealth of experience as an internet marketer.

Why — not always online marketing, the show is packed with self-development tips. James keeps the content down-to-earth and accessible.

Top episodes

#478 — Darren Rowse On 10 Things I Wish I’d Known About Content Marketing Before I Started

#473–4 Essentials Of A High-Converting Sales Offer

The episodes with Dean Jackson from I Love Marketing (and famous for the 9 word email) are also worth a listen.

#3. Social Media for Small Business hosted by Cat Matson and Suzi Dafnis

What — the schedule of episodes is irregular, but like Tim Reid, this show is grounded in real business stories. The theme of the show is how small business can maximise social media.

Why — keeps you up to date with the latest from US conferences like South By Southwest. I will also throw my bias behind a local — Cat Matson is Chief Digital Officer of Brisbane.

Top episode - A Quick Guide to Video Marketing for Small Business — interview with social media strategist and coach Rachel McLean about why small businesses need high-quality, well-targeted videos, and how to get most from video content.

Digital thought leader, Cat Matson. Image credit twitter.com/catmatson

Digital thought leader, Cat Matson. Image credit twitter.com/catmatson

#4. Nathan Chan of foundr

What — as a self-starter, Nathan Chan’s rise in two years has been impressive. He is a master on Instagram and foundr, the digital entrepreneur magazine he created, has featured interviews with big fish like Sir Richard Branson and Tim Ferriss.

Why — Nathan’s not a journalist, he’s engaging because as an entrepeneur, like the people he interviews, he’s been in the trenches, building his own business. So he knows the process and understands what it takes.

Top episodes

#103: Growing a Unicorn Company 57,000% in three years with Tom Bilyeu of Quest Nutrition

Melbourne inspiration Nathan Chan of foundr. Image credit -  entrepreneurs-journey.com

Melbourne inspiration Nathan Chan of foundr. Image credit - entrepreneurs-journey.com

In summary

If you haven’t already jumped on the podcast bandwagon, download Stitcher or search via iTunes.

Podcasts will upgrade your knowledge quickly, boost your business and save you time.

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