4 Australian Podcasts All Marketers Should Listen To (…But Probably Don’t)
How to maximise dead time and get smarter, quicker
With the digital landscape changing at pace, podcasts are a terrific way to keep up-to-date, expand industry knowledge and develop professionally. Podcasts are perfect during ‘dead-time’ — in the car (better than FM nonsense), using public transport, at the airport.
I’ve written previously how podcasts can massively and efficiently upsize your knowledge. You can acquire the same buckets of wisdom from podcasts as attending a conference or buying trade publications.
The advantage is that it’s quicker — making more efficient use of your time.
These I rate as the top 4 marketing podcasts in Australia.
What — Tim Reid left a career in corporate marketing and now provides sound marketing advice to small business Australia.
Why — the show is practical, grounded in real life practical case studies. Because it’s small business focused, this podcast is close to reality — no boardroom brand waffle. It’s also peppered with the host’s good humour.
Top episodes — how David Warne from Sydney Tall Ships reduced his company’s wage bill by 90% and increased turnover by 21% — all thanks to outsourcing.
Why — not always online marketing, the show is packed with self-development tips. James keeps the content down-to-earth and accessible.
What — the schedule of episodes is irregular, but like Tim Reid, this show is grounded in real business stories. The theme of the show is how small business can maximise social media.
Top episode - A Quick Guide to Video Marketing for Small Business — interview with social media strategist and coach Rachel McLean about why small businesses need high-quality, well-targeted videos, and how to get most from video content.
What — as a self-starter, Nathan Chan’s rise in two years has been impressive. He is a master on Instagram and foundr, the digital entrepreneur magazine he created, has featured interviews with big fish like Sir Richard Branson and Tim Ferriss.
Why — Nathan’s not a journalist, he’s engaging because as an entrepeneur, like the people he interviews, he’s been in the trenches, building his own business. So he knows the process and understands what it takes.