The best bits for your brain: this week’s best of the best, top 3 reads & listens — episode 6

The best bits for your brain: this week’s best of the best, top 3 reads & listens — episode 6

Around the interwebs and across the audiosphere, here's this week's most delicious content. Shortcut your way to creating successful habits, learn practical marketing tips and more.

#1 Best Listen — Marketing School — 7 Free Marketing Tools that You Ought to Use — episode 222

There are some fantastic tools on the market to better track digital activity and optimise website performance. This podcast is packed with suggestions.

Best quote — “Big companies that don’t have Google Webmaster Tools — it blows my mind.”

#2 Best Listen — Patagonia and The North Face: saving the world — one puffer jacket at a time

Here’s the success story and paradox facing two brands, North Face and Patagonia. Built on authenticity, both are victims of their own success. Because while they market to adventurers, their biggest consumers are actually urban dwellers.

Best quote — “In other words, both companies are selling stuff in part by looking like they’re not trying too hard to sell stuff, which helps them sell more stuff — and fills the world with more and more stuff.”

Patagonia’s Don’t Buy This Jacket advert. Image credit: PR

Patagonia’s Don’t Buy This Jacket advert. Image credit: PR

#3 Best Listen — Planet Money: Hacking The iPhone For Fun, Profit, And Maybe Espionage

This is a cracking story about the black market of hacking.

Best quote — “It’s a story about a million-dollar deal, friendship, betrayal and an all-out race to hack the iPhone.”

Hacking is big business.

Hacking is big business.

#1 Best Read — The 20 Best Email Marketers You Should Follow And Steal From

Here’s the beginning to learning the secret sauce behind the science of effective email marketing.

Best quote — “Wouldn’t it be wonderful to know exactly what the very best email marketers are doing, unearth their secrets… and steal ‘em?”

#2 Best Read — How NAB, Diageo, Jurlique and William Hill are rewriting the marketing rulebook

This article presents the changes in modern marketing. A range of changes are discussed, including brands becoming media, new app technologies like WeChat and why marketers need to be metric savvy.

Best quote — “Now, the seismic shift in media consumption is reshaping marketing. Chief marketing officers don’t waste half their budgets any more. Consumers are more sophisticated and telling them that they need a product doesn’t work anymore.”

NAB Andrew Knott of NAB “The consumers are in control.” Image credit — AFR.com

NAB Andrew Knott of NAB “The consumers are in control.” Image credit — AFR.com

#3 Best Read — How to make your kid good at anything, according to a world expert on peak performance

One of the theories behind creating performance mastery is that it must be built with 10,000 hours of practice. This article presents an alternative theory.

Best quote — “It’s not how much you practice, but how you do it.”

-END ARTICLE-

Follow me on Twitter or email edward@edwardcrossin.com 

The best bits for your brain: this week's top 3 reads & listens - episode 7

The best bits for your brain: this week's top 3 reads & listens - episode 7

The best bits for your brain: this week's top 3 reads & listens - episode 5

The best bits for your brain: this week's top 3 reads & listens - episode 5