Episode 4 - the best bits for your brain: this week's top 3 reads & listens
Around the interwebs and across the audiosphere, here's this week's most delicious content. Shortcut your way to creating successful habits, learn practical marketing tips and more.
There are great storytelling brand building lessons in this interview with Peta Fielding, CEO of Burleigh Brewing.
Who doesn't love a beer named My Wife's Bitter?!
Best quote - "Every beer comes from a real genuine story."
#2 Best Listen - Beers, Blokes & Business: Hacking your way to media coverage
Steve Sammartino has a track record of generating media coverage.
This is an informative listen, with great tips including:
- Never fail formula for getting press
- Importance of having several angles
- Don’t fall in love with your story
- Start small, home runs come later
- Know your Gaddie Pitch
- Keep the momentum up
- Don’t forget to follow up after press coverage
Best quote - "You've got to take the (PR) momentum and convert it into sales. Because otherwise it's pointless. It's a sugar high."
#3 Best Listen - NPR How I Built This - Airbnb: Joe Gebbia
Airbnb began by solving a problem. There was a lack of affordable accommodation for designers in San Francisco. Although the idea caught on in one city, it was not a smooth road to success.
Best quote - "We ended up going from 0 to 800 homes in a matter of 4 weeks. I thought this was our rocket ship to the moon. So we get introduced to 20 investors in Silicon Valley. Ten of them reply to our email, 5 of them meet us for coffee, zero invested in us."
Social Media Examiner is one of the best publishers around digital thought leadership and all things social.
Here they list the top 10 blogs:
AgoraPulse consistently provides content several times a week, using screenshots to show readers how to use social media.
Buffer Social publishes strong content with lots of value and original angles. This blog has the right balance; it’s valuable and interesting.
Dustn.tv publishes extremely thorough content that looks good, sounds good, and reads well.
Mike Gingerich‘s blog has quite a mix of value-driven content. He covers new products and changes to existing ones, and shows readers how to use them.
Peg Fitzpatrick‘s posts provide useful, in-depth information that’s fun to consume.
Socially Sorted has a nice focus on all things visual, helping businesses leverage visual content as much as possible.
Spiderworking‘s content is extremely thorough and includes lots of visuals. Posts go beyond the basics and feature useful tips most people don’t talk about.
Sue B. Zimmerman has an incredibly specific focus: Instagram. Her videos provide information without being too teachy.
The Social Media Hat stuffs posts with quality information. The content approaches social media from interesting angles so the reader doesn’t feel like everything’s been done before.
Top Dog Social Media takes the time to produce great content and their tutorials are thorough.
Neil Patel is among the top online marketing practitioners in the world.
In this article, Patel outlines simple steps you can implement to increase traffic.
Best quote - "A study by SocialTimes found that the first link in search results gets slightly over 17% of all clicks."
Many years ago I read Stephen Covey’s bestselling business book The 7 Habits of Highly Effective People.
Today, I still use Covey’s time-management matrix in how to prioritise a work day.
In the digital age where attention and distraction is the new currency, effective time management is critical.
Best quote - "Urgent matters are usually visible. They press on us; they insist on action. They’re often popular with others. They’re usually right in front of us. And often they are pleasant, easy, fun to do. But so often they are unimportant!"
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