The best bits for your brain: this week's top 3 reads & listens - episode 7
From a confident teenager starting out in a Fortitude Valley cafe, Phillip Di Bella has since grown a significant coffee business.
Best quote - "You can buy a bag of beans from anywhere. It's the service that sits behind it - and what sits behind the service is the values of the organisation. What sits behind the values is its people."
Great to see Brisbane talent enter the podcast scene.
Tys Cobb has recently started this series, and it's packed with practical real life marketing wisdom.
Best quote - "A buying persona is a semi fictional representation of your ideal customer. When they wake up in the morning, what are the biggest challenges that they face? How can I solve them?"
Nam Baldwin's clients include Mick Fanning. He shows world-class athletes how to excel in their fields by using the power of their minds.
Best quote - "Keep your attention on your strengths. Keep your attention on what you’re proactively doing and trying to achieve. Come back to your space. Come back to your world. Stop jumping into other people’s."
There are multiple ways to present great content. This article shows you how.
Best quote - "You should also plan to utilise other forms of content in your marketing plan, and map them on our content marketing matrix to consider what mix of methods will be most effective."
#2 Best Read - Social Media is Not “Social”
The danger is using the term 'social media' is treating it as a separate entity.
The reality is that it is the new slang term for the internet.
The other reality is that we're in a world that is increasingly going mobile. And mobile usage is dominated by social.
It's media, start treating that way, says Chad Anderson.
Best quote - "Mobile first doesn’t just pertain to your website anymore, it’s about evolved consumer behavior patterns towards mobile and social."
High performance experts will tell you that the discipline of daily habits and rituals have a positive compounding effect on achieving long term goals.
Best quote - "Morning and evening routines prime you for success. They help you achieve more, think clearly, and do work that actually matters. They keep you from thoughtlessly stumbling through your day and make sure you get the most important things done."
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