The best bits for your brain: this week's top 5 reads & listens - episode 10
Around the interwebs and across the audiosphere, here's this week's most delicious content. Shortcut your way to creating successful habits, learn practical marketing tips and more.
While the tools and the technology changes, we should not underestimate the power of face-to-face interaction, as this article highlights.
Best quote - "If your office runs on email and text-based communication, it’s worth considering whether you could be a more effective communicator by having conversations in person."
It's great to see Aussie brands challenging the norm and shaking established players in the market.
Starting with the delightfully named Who Gives A Crap - socially-conscious toilet paper brand founded in Melbourne.
Or Canva (which is a personal favourite of mine), a design program that is as simple as PowerPoint.
Best quote - "Examine how incumbents act, talk and look, then do the exact opposite to stand out and attract attention."
Microinfluencers are mostly not famous. But their social media channels command a large following. And that following is influential.
As I have written about previously, big brands are turning to microinfluencers to amplify their marketing.
Best quote - "Microinfluencers are small but mighty, and solve a host of sticky advertising challenges in ways no other tactic can."
#4 Best Read - What in the World Is Causing the Retail Meltdown of 2017?
Most people will blame Amazon. But the reasons behind the shift in retail runs deeper, as this article explains.
Best quote - "Here are three explanations for the recent demise of America’s storefronts. 1. People are simply buying more stuff online than they used to. 2. America built way too many malls. 3. Americans are shifting their spending from materialism to meals out with friends."
This is a useful guide in how to map the matrix of digital, setting KPIs and goals that complement and drive business goals.
Best quote - "Once you're certain about your KPIs, you should always keep them on your radar because they demonstrate how fruitful your efforts are on the way to accomplishing your business objectives."
#1 Best Listen - PNR - Content Marketing Institute: The New Content Business Model Awaits
How a publishing company successfully pivots into being a product business, including selling cars. This episode is a great insight into the diversification and changing model of brands becoming media and vice versa.
Dennis Publishing built authority and an audience through content. Now they are selling cars to customers.
Best quote - "We've got a big audience of in-market car buyers; I think we worked out that if someone is buying a car in the UK two-thirds will visit one of our brands. That's really significant because we can monetise that at a higher rate."
This episode is packed with practical advice.
Best quote - "The purpose of a video is to answer objections and tell a story. If you take someone through a journey that answers all their objections, the video converts well."
#3 Best Listen - Mashable’s Pete Cashmore: Snapchat is the future of cable TV
There's a lot of talk around the viability of Snapchat. According to Mashable, they are fantastic for publishers.
In this episode, Mashable CEO Pete Cashmore talks about Snapchat's capabilities in brand building, storytelling and content delivery.
Best quote - "We want to figure out what is the future [of content], and it’s watching it on your phone."
#4 Best Listen - 5 Morning Rituals That Help Me Win The Day
Tim Ferriss is masterful in deconstructing the habits and processes of successful people.
Morning rituals can be an excellent platform upon which you can build a positive day.
In this episode, Ferriss turns the attention on himself.
Best quote - "If you see distraction externally, you end up creating an internally distracted state."
#5 Best Listen - This Week In Tech - Zombie Shopping Malls
Join the top tech pundits in a roundtable discussion of the latest trends in high tech.
Some of the topics covered on this episode include United Airlines PR troubles, murder on Facebook, big challenges facing retail and how Princeton University have created a super ad blocker for the web.
Follow me on Twitter or email firstname.lastname@example.org