The best bits for your brain: this week's top 5 reads & listens - episode 11
Around the interwebs and across the audiosphere, here's this week's most delicious content. Shortcut your way to creating successful habits, learn practical marketing tips and more.
#1 Best Read - Will LinkedIn Be Facebook's Next Target?
Among Facebook's blueprint for domination is duplication and defense. Just ask Snapchat, who have regularly seen Instagram (owned by Facebook) copy it's features.
Jay Baer ponders the question - will Facebook get into B2B bed and rival LinkedIn?
Best quote - "It seems like Facebook’s next natural enemy is in fact LinkedIn."
#2 Best Read - How Smart People Work Less and Get More Done
More than ever, humans have more distractions. More than ever, focus is challenged.
So how to get more done? There's a difference between being busy and being productive, as this article explains.
Best quote - "People who work as much as 70 hours (or more) per week actually get the same amount done as people who work 55 hours."
#3 Best Read - LA copywriter creating 100 days of feminist big brand ads
"Paint it pink," say most marketers, who scramble for the attention of women. But it's lazy. It misses the mark. There are more ways to connect with a market that commands 85% of household spending.
Eileen Matthews is a freelance copywriter who is spending 100 days coming up with clever feminist taglines for big-name brands.
Below is a sample.
Best quote - "It would be great if a brand saw this and liked what I was doing and decided to take action or have more of a voice in the women’s movement."
Adweek notes that people spend a combined total of 50 minutes every day on Facebook and Instagram.
Mashable summarises the annual conference which gives us a glimpse inside the future plans from the wor
Best quote - "Facebook envisions a near-future where its augmented reality platform—first accessed via phone and then later glasses—is the go-to interface for engaging with the world."
So how does content convert customers? Once audiences are built through content engagement, how can brands monetise?
This presentation given by Joe Pulizzi at Marketo Marketing Nation Summit, lays out a content marketing plan to develop a loyal audience and then monetize that audience in up to 10 different ways.
Best quote - "Step 1: build an audience. Step 2: monetise it."
#1 Best Listen - How I Built This: Real Estate Mogul: Barbara Corcoran
In this inspiring episode, Guy Raz interviews Barbara Corcoran, who built a real estate empire from scratch. Corcoran now features in Shark Tank in the US.
Best quote - "Marketing involves an acumen for seeing what a storyline is or what would capture people's interests."
#2 Best Listen - Sports Geek: SXSW 2017 recap
Sean Callanan provides the takeaways and highlights from this year's SXSW conference, including the future of bots, storytelling and how the digital landscape is evolving.
Best quote - "VR is just not there yet."
Keep up to date with all the latest in the tech world, including new developments in ad blocking features and how Steve Ballmer is fighting fake news with USAFacts - a website that gives the facts, with no agenda.
#4 Best Listen - The Future of Messenger Marketing with ManyChat CEO Mikael Yang
Digital Marketer's Perpetual Traffic episode highlights what you need to know about messenger marketing - which is tipped for exponential growth and business opportunity.
Best quote - "Messenger as a platform is going to capture 80% of the business to customer communications."
Great to see Brisbane marketers entering the podcast space.
Best quote - "We concentrate on the zebras - small companies."
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