The best bits for your brain: this week's top 5 reads & listens - episode 11

The best bits for your brain: this week's top 5 reads & listens - episode 11

Around the interwebs and across the audiosphere, here's this week's most delicious content. Shortcut your way to creating successful habits, learn practical marketing tips and more.

#1 Best Read - Will LinkedIn Be Facebook's Next Target?

Among Facebook's blueprint for domination is duplication and defense. Just ask Snapchat, who have regularly seen Instagram (owned by Facebook) copy it's features.

Jay Baer ponders the question - will Facebook get into B2B bed and rival LinkedIn?

Best quote - "It seems like Facebook’s next natural enemy is in fact LinkedIn."

#2 Best Read - How Smart People Work Less and Get More Done

More than ever, humans have more distractions. More than ever, focus is challenged.

So how to get more done? There's a difference between being busy and being productive, as this article explains.

Best quote - "People who work as much as 70 hours (or more) per week actually get the same amount done as people who work 55 hours."

#3 Best Read - LA copywriter creating 100 days of feminist big brand ads

"Paint it pink," say most marketers, who scramble for the attention of women. But it's lazy. It misses the mark. There are more ways to connect with a market that commands 85% of household spending.

Eileen Matthews is a freelance copywriter who is spending 100 days coming up with clever feminist taglines for big-name brands.

Below is a sample.

Best quote - "It would be great if a brand saw this and liked what I was doing and decided to take action or have more of a voice in the women’s movement."

#4 Best Read - The wildest things Facebook unveiled at this year's F8 conference

Adweek notes that people spend a combined total of 50 minutes every day on Facebook and Instagram. 

Mashable summarises the annual conference which gives us a glimpse inside the future plans from the wor

Best quote - "Facebook envisions a near-future where its augmented reality platform—first accessed via phone and then later glasses—is the go-to interface for engaging with the world."

#5 Best Read - Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center

Brands are becoming media companies. And according to Jac Philips, senior director and head of marketing at Visa Asia Pacific, publishing is the new marketing.

So how does content convert customers? Once audiences are built through content engagement, how can brands monetise?

This presentation given by Joe Pulizzi at Marketo Marketing Nation Summit, lays out a content marketing plan to develop a loyal audience and then monetize that audience in up to 10 different ways.

Best quote - "Step 1: build an audience. Step 2: monetise it."

 Joe Pulizzi from the Content Marketing Institute. 

Joe Pulizzi from the Content Marketing Institute. 


#1 Best Listen - How I Built This: Real Estate Mogul: Barbara Corcoran

In this inspiring episode, Guy Raz interviews Barbara Corcoran, who built a real estate empire from scratch. Corcoran now features in Shark Tank in the US.

Best quote - "Marketing involves an acumen for seeing what a storyline is or what would capture people's interests."

 art of Barbara Corcoran's success has been a natural flair for marketing. Image credit - crunchbase.com

art of Barbara Corcoran's success has been a natural flair for marketing. Image credit - crunchbase.com

#2 Best Listen - Sports Geek: SXSW 2017 recap

Sean Callanan provides the takeaways and highlights from this year's SXSW conference, including the future of bots, storytelling and how the digital landscape is evolving.

Best quote - "VR is just not there yet."

#3 Best Listen - This Week In Tech

Keep up to date with all the latest in the tech world, including new developments in ad blocking features and how Steve Ballmer is fighting fake news with USAFacts - a website that gives the facts, with no agenda.

#4 Best Listen - The Future of Messenger Marketing with ManyChat CEO Mikael Yang

Digital Marketer's Perpetual Traffic episode highlights what you need to know about messenger marketing - which is tipped for exponential growth and business opportunity.

Best quote - "Messenger as a platform is going to capture 80% of the business to customer communications."

#5 Best Listen - Telltale Episode 1: Jock Fairweather – The brand story behind Little Tokyo Two

Great to see Brisbane marketers entering the podcast space.

From The Content Division, learn the history behind Little Tokyo Two, Brisbane’s startup and innovation hub.

Best quote - "We concentrate on the zebras - small companies."

 Image credit - thecontentdivision.com.au

Image credit - thecontentdivision.com.au

-END ARTICLE-

Follow me on Twitter or email edward@edwardcrossin.com 

The best bits for your brain: this week's top 5 reads & listens - episode 12

The best bits for your brain: this week's top 5 reads & listens - episode 12

How to generate $5 million in sales - an interview with a digital marketer and automation specialist

How to generate $5 million in sales - an interview with a digital marketer and automation specialist