The best bits for your brain: this week's top 7 reads & listens - episode 8
Around the interwebs and across the audiosphere, here's this week's most delicious content. Shortcut your way to creating successful habits, learn practical marketing tips and more.
Tim Reid interviews Daniel Wilson, who is the chef and co-owner of Huxtaburger, a burger business which is taking Melbourne by storm.
With no paid advertising, this is a great example of a small business operating big with content marketing. Most food joints would not publish their recipes and food secrets. Not so with Huxtaburger.
The burger business published their own book, The Art and Science of the Perfect Burger. The book has increased the Huxtaburger tribe following and cleverly positioned their brand.
Best quote - "Share that mountain of knowledge that you're standing on and you will draw a hungry crowd towards your business."
#2 Best Listen - The Economist Money Talks - A most unusual company
Amazon accounts for more than half of every new dollar spent online in the US. But how did it become the fifth most valuable company in the world?
Best quote - "Together this huge collection of activity spins around in this big way which makes Amazon larger and larger with each passing year. "
Facebook advertising is amazing. But it is also complex.
This podcast brings back the basics that underpin Facebook advertising success.
Best quote - "One of the biggest mistakes we see people making is trying to get too complex."
John Wooden was one of America’s greatest basketball coaches.
In this interview with Tony Robbins, Wooden reveals his science to success.
Best quote - "Failure is knowing that you didn’t do the things that you should have done."
Gary Vaynerchuk is a wise practitioner, which is the opposite of Mark Ritson. Gary Vaynerchuk has good instincts on what's next in the trade of consumer attention.
Best quote - "I'm worried about where consumer attention is and how do I storytell natively to that platform. "
#6 Best Listen - Big Returns from Thinking Small
An interview with Owen Service and Rory Gallagher the authors of a new book called Think Small: The Surprisingly Simple Ways to Reach Big Goals.
Best quote - "Reward is about putting something meaningful at stake, using small rewards to build good habits."
#7 Best Listen - Time Inc.’s Jen Wong: We want to be (digital) extroverts
Jen Wong is the President of Digital and Chief Operating Officer for Time Inc. It's Wong's job to lead the transformation of a publisher with great brands into becoming a digital first business.
Best quote - “I’m thinking about growth all the time. About how do I transform this incredible company with iconic brands into a digital-first, multiplatform business.”
#1 Best Read - Opportunism knocks: Marketers and media take on Google
Big brands are fighting back. Concerned that their advertising is appearing next to objectionable videos, brands are pushing Google and Facebook to do better.
It's a welcome power shift, writes Lucia Moses and Shareen Pathak.
Best quote - "It’s open season on the duopoly."
According to Mia Freedman, marketers need to do better to capture the female market.
Best quote - "As we all know, women are responsible for around 85% of household spending and not just on cereal, lipstick and cleaning products. Women are the drivers of most big-ticket purchasing decisions in any household."
#3 Best Read - Australians watching media on more screens than before
When debate surrounds where TV stands in the digital age, this is a timely article.
Best quote - "Australians are watching more screens than ever before, with an average of 6.4 screens per home, the majority of which are internet capable."
#4 Best Read - Our game to lose
When Amazon expands in Australia, it presents challenges and a race for innovation for other retailers.
Best quote - "I don’t think it’s a foregone conclusion yet how it will play out with Amazon, although it’s the discussion topic in the industry right now."
What's the future look like when conglomerates own agencies?
Best quote - "As digital ad spending continues to grow—eMarketer projects a rise to nearly $305 billion in 2019 from $230 billion this year—industry watchers predict the trend of consultancies buying up agencies will only accelerate."
Warren Buffett's letters to Berkshire Hathaway Shareholders have gained a cult following. As well as being a thermometer test on financial markets, they are packed with life lesson
Best quote - "Games are won by players who focus on the playing field (long term) — not by those whose eyes are glued to the scoreboard (short term)."
#7 Best Read - The Most Desirable Skill in Marketing is Now Video
It's no secret that video is the preferred 'jump-the-queue' content by social channels.
So when Jay Baer underlines video as a marketing skill, it jumps in significance.
Best quote - "A recent survey by our partners at Animoto found that 77 percent of professional marketers and small and medium business (SMB) owners that have used video marketing say it has had a direct impact on their business."
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