The best bits for your brain: this week's top 7 reads & listens - episode 8

The best bits for your brain: this week's top 7 reads & listens - episode 8

Around the interwebs and across the audiosphere, here's this week's most delicious content. Shortcut your way to creating successful habits, learn practical marketing tips and more.

#1 Best Listen - Small Business Big Marketing - Huxtaburger's Daniel Wilson on how sharing your knowledge can build you a tribe

Tim Reid interviews Daniel Wilson, who is the chef and co-owner of Huxtaburger, a burger business which is taking Melbourne by storm.

With no paid advertising, this is a great example of a small business operating big with content marketing. Most food joints would not publish their recipes and food secrets. Not so with Huxtaburger.

The burger business published their own book, The Art and Science of the Perfect Burger. The book has increased the Huxtaburger tribe following and cleverly positioned their brand.

Best quote - "Share that mountain of knowledge that you're standing on and you will draw a hungry crowd towards your business."

 A big bite in content marketing. Image credit - booktopia.com.au

A big bite in content marketing. Image credit - booktopia.com.au

 #2 Best Listen - The Economist Money Talks - A most unusual company

Amazon accounts for more than half of every new dollar spent online in the US. But how did it become the fifth most valuable company in the world?

Best quote - "Together this huge collection of activity spins around in this big way which makes Amazon larger and larger with each passing year. "

#3 Best Listen - Digital Marketer's Perpetual Traffic - 3 Steps to Finding the Perfect Audience for Your Ads

Facebook advertising is amazing. But it is also complex.

This podcast brings back the basics that underpin Facebook advertising success.

Best quote - "One of the biggest mistakes we see people making is trying to get too complex."

#4 Best Listen - The Legendary John Wooden - conditioning, overcoming adversisty, and the true responsibility of a leader

John Wooden was one of America’s greatest basketball coaches.

In this interview with Tony Robbins, Wooden reveals his science to success.

Best quote - "Failure is knowing that you didn’t do the things that you should have done."

 UCLA Lew Alcindor later known as Kareem Abdul Jabbar and Coach John Wooden

UCLA Lew Alcindor later known as Kareem Abdul Jabbar and Coach John Wooden

#5 Best Listen - The Gary Vee Audio Experience - an interview with 'What's Trending' at SXSW

Gary Vaynerchuk is a wise practitioner, which is the opposite of Mark Ritson. Gary Vaynerchuk has good instincts on what's next in the trade of consumer attention.

Best quote - "I'm worried about where consumer attention is and how do I storytell natively to that platform. "

#6 Best Listen - Big Returns from Thinking Small

An interview with Owen Service and Rory Gallagher the authors of a new book called Think Small: The Surprisingly Simple Ways to Reach Big Goals.

Best quote - "Reward is about putting something meaningful at stake, using small rewards to build good habits."

#7 Best Listen - Time Inc.’s Jen Wong: We want to be (digital) extroverts

Jen Wong is the President of Digital and Chief Operating Officer for Time Inc. It's Wong's job to lead the transformation of a publisher with great brands into becoming a digital first business.

Best quote - “I’m thinking about growth all the time. About how do I transform this incredible company with iconic brands into a digital-first, multiplatform business.”

#1 Best Read - Opportunism knocks: Marketers and media take on Google

Big brands are fighting back. Concerned that their advertising is appearing next to objectionable videos, brands are pushing Google and Facebook to do better.

It's a welcome power shift, writes Lucia Moses and Shareen Pathak.

Best quote - "It’s open season on the duopoly."

#2 Best Read - The six things women want from brands in 2017 – and it’s not just pink

According to Mia Freedman, marketers need to do better to capture the female market.

Best quote - "As we all know, women are responsible for around 85% of household spending and not just on cereal, lipstick and cleaning products. Women are the drivers of most big-ticket purchasing decisions in any household."

 Mia Freedman says marketers need to focus on more than pink products. Image credit - applesandpearsentertainment.com.au

Mia Freedman says marketers need to focus on more than pink products. Image credit - applesandpearsentertainment.com.au

#3 Best Read - Australians watching media on more screens than before

When debate surrounds where TV stands in the digital age, this is a timely article.

Best quote - "Australians are watching more screens than ever before, with an average of 6.4 screens per home, the majority of which are internet capable."

#4 Best Read - Our game to lose

When Amazon expands in Australia, it presents challenges and a race for innovation for other retailers.

Best quote - "I don’t think it’s a foregone conclusion yet how it will play out with Amazon, although it’s the discussion topic in the industry right now."

 More than a bookseller - Amazon is shaping the future of retail.

More than a bookseller - Amazon is shaping the future of retail.

#5 Best Read - Global Consultancies Are Buying Up Agencies and Reshaping the Brand Marketing World

What's the future look like when conglomerates own agencies?

Best quote - "As digital ad spending continues to grow—eMarketer projects a rise to nearly $305 billion in 2019 from $230 billion this year—industry watchers predict the trend of consultancies buying up agencies will only accelerate."

#6 Best Read - 12 Life/Business Lessons From 12 years of Warren Buffett’s Annual Letters

Warren Buffett's letters to Berkshire Hathaway Shareholders have gained a cult following. As well as being a thermometer test on financial markets, they are packed with life lesson

Best quote - "Games are won by players who focus on the playing field (long term) — not by those whose eyes are glued to the scoreboard (short term)."

 The wisdom of Warren Buffett

The wisdom of Warren Buffett

#7 Best Read - The Most Desirable Skill in Marketing is Now Video

It's no secret that video is the preferred 'jump-the-queue' content by social channels.

So when Jay Baer underlines video as a marketing skill, it jumps in significance.

Best quote - "A recent survey by our partners at Animoto found that 77 percent of professional marketers and small and medium business (SMB) owners that have used video marketing say it has had a direct impact on their business."

-END ARTICLE-

Follow me on Twitter or email edward@edwardcrossin.com 

The best bits for your brain: this week's top 5 reads & listens - episode 9

The best bits for your brain: this week's top 5 reads & listens - episode 9

The one thing that is keeping TV out of the naughty corner

The one thing that is keeping TV out of the naughty corner