Use these 8 magical resources to turbo-charge email marketing

Use these 8 magical resources to turbo-charge email marketing

#1 The Ultimate Guide to Email Sequences

Alex Cleanthous from webprofits.com.au writes about the most powerful tactic from the digital marketing toolkit - email.

Learn about the science of email sequences - nurture, engagement, conversion, onboarding, abandoned cart, renewal, follow up and more.

Best quote - "Without email marketing, you’re leaving a lot of revenue on the table."

 Onboarding sequence in action by Spark Page

Onboarding sequence in action by Spark Page

#2 - How to generate $5 million in sales - an interview with a digital marketer and automation specialist

Learn the digital plumbing designed by Jamie McCalman, who has delivered stunning B2B marketing results for Silver Chef Ltd.

Best quote - "It’s about the right content, at the right time, to the right person."

#3 - The 20 Best Email Marketers You Should Follow And Steal From

Here's a great article to learn the secrets science of effective email marketing.

Best quote - "Wouldn’t it be wonderful to know exactly what the very best email marketers are doing, unearth their secrets… and steal ‘em?"

#4 - Perpetual Traffic by Digital Marketer Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy

Among the top qualities from Digital Marketer is that their knowledge and teaching originates from the real world. They sell. They understand how to move a customer from A to B.

Best quote - "I came up with a list of seven questions that I ask myself really before I finish any piece of copy, before I roll out any ad or even an email."

#5 - How to Gather 100,000 Emails in One Week (Includes Successful Templates, Code, Everything You Need)

Tim Ferriss is a master in unpacking top performers. This article dissects the phenomenal launch of Harry's via email and referral campaign.

The company growth has since skyrocketed, with a $200 million sales forecast in 2016.

Best quote - "The idea for our campaign was built around our belief that the most powerful and effective way to be introduced to our new company was through a credible referral. One week before our e-commerce site went live, we had gathered emails from nearly 100,000 people who were eager to learn more about Harry’s."

 Harry's cofounders Andy Katz-Mayfield and Jeff Raider. Image credit Forbes.com

Harry's cofounders Andy Katz-Mayfield and Jeff Raider. Image credit Forbes.com

#6 - The Entrepreneur’s Surefire Formula for Cold Emails That Get Responses

One of the catapults of Nathan Chan's online magazine Foundr was an interview with Sir Richard Branson.

How did Nathan make this possible? It started with email.

 Image credit - foundrmag.com

Image credit - foundrmag.com

#7 - Hi %%First_Name%% is dead: how to power your business with email marketing

Luke Harrison is one of Brisbane's top email wizards. In this interview, Luke shares valuable insights and practical tips.

 Luke Harrison presenting at the Email Marketing Summit Australia, October 2015

Luke Harrison presenting at the Email Marketing Summit Australia, October 2015

#8 This Is The Cold Email I Used to Connect With C-Level Execs at 22 of the World's Biggest Companies

Some of the claims in this article are exaggerated, but there are nonetheless nuggets of wisdom around executing the basics of email marketing:

  • When are the best times to email
  • Target the decision maker
  • What's the best subject line
  • Be familiar
  • Be personal
  • Be brief
  • Be actionable
  • Follow up

Best quote - "Since moving over to CRM software, I saw an incredible influx of new business development opportunities -- and was able to pinpoint what works (see above) and what doesn’t."

-END ARTICLE-

Follow me on Twitter or email edward@edwardcrossin.com

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