Use these 8 magical resources to turbo-charge email marketing
Alex Cleanthous from webprofits.com.au writes about the most powerful tactic from the digital marketing toolkit - email.
Learn about the science of email sequences - nurture, engagement, conversion, onboarding, abandoned cart, renewal, follow up and more.
Best quote - "Without email marketing, you’re leaving a lot of revenue on the table."
Best quote - "It’s about the right content, at the right time, to the right person."
Here's a great article to learn the secrets science of effective email marketing.
Best quote - "Wouldn’t it be wonderful to know exactly what the very best email marketers are doing, unearth their secrets… and steal ‘em?"
Among the top qualities from Digital Marketer is that their knowledge and teaching originates from the real world. They sell. They understand how to move a customer from A to B.
Best quote - "I came up with a list of seven questions that I ask myself really before I finish any piece of copy, before I roll out any ad or even an email."
The company growth has since skyrocketed, with a $200 million sales forecast in 2016.
Best quote - "The idea for our campaign was built around our belief that the most powerful and effective way to be introduced to our new company was through a credible referral. One week before our e-commerce site went live, we had gathered emails from nearly 100,000 people who were eager to learn more about Harry’s."
One of the catapults of Nathan Chan's online magazine Foundr was an interview with Sir Richard Branson.
How did Nathan make this possible? It started with email.
Luke Harrison is one of Brisbane's top email wizards. In this interview, Luke shares valuable insights and practical tips.
Some of the claims in this article are exaggerated, but there are nonetheless nuggets of wisdom around executing the basics of email marketing:
- When are the best times to email
- Target the decision maker
- What's the best subject line
- Be familiar
- Be personal
- Be brief
- Be actionable
- Follow up
Best quote - "Since moving over to CRM software, I saw an incredible influx of new business development opportunities -- and was able to pinpoint what works (see above) and what doesn’t."
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