The best bits for your brain: this week's top 5 reads & listens - episode 15

The best bits for your brain: this week's top 5 reads & listens - episode 15

Around the interwebs and across the audiosphere, here's this week's most delicious content. Shortcut your way to creating successful habits, learn practical marketing tips and more.

#1 Best Read - Surround Yourself with People Who Hold You to a Higher Standard than You Hold Yourself

Jim Rohn was spot on when he said, “You are the average of the five people you spend the most time with.”

This article highlights the influence of environment and your social network.

Best quote - "If you want to improve and succeed in your life, you need to surround yourself with people who have higher standards than you do. Most people are a direct reflection of those around them. If the people around them have lower standards, they drop theirs’ as well. If the people around them have higher standards, they raise their game."

#2 Best Read -Top Six Sigma Consultant Saves Billions for Clients. Then Explains Why Most Process Improvements Fail Utterly 

The New York Times has referred to Subir Chowdhury as a "leading Quality Expert".

Recently, Chowdhury and his team helped save one of his Fortune 100 clients a whopping $3 Billion dollars. 

In this article, Chowdhury outlines 4 simple principles to live by:

  1. Having Resolve
  2. Being Straightforward
  3. Being Thoughtful
  4. Being Accountable

Best quote - "A process is only as good as the culture of the people who choose to adopt it."

#3 Best Read - This Is The Cold Email I Used to Connect With C-Level Execs at 22 of the World's Biggest Companies

Some of the claims in this article are exaggerated, but there are nonetheless nuggets of wisdom around executing the basics of email marketing:

  • When are the best times to email
  • Target the decision maker
  • What's the best subject line
  • Be familiar
  • Be personal
  • Be brief
  • Be actionable
  • Follow up

Best quote - "Since moving over to CRM software, I saw an incredible influx of new business development opportunities -- and was able to pinpoint what works (see above) and what doesn’t."

#4 Best Read - Advice For Millennials Entering Their First Job

One of the appealing aspect of Gary Vaynerchuk is that he shares his best content for free. Not only is it free, but it's premium, packed with practical wisdom.

In this article published on Medium, Vaynerchuk has some words for youngsters entering the job market. But it's not just for the young career starters. Much from this piece applies to everyone, at any time.

Best quote - "So how do you actually win? By deploying constant effort, persistence, and humility in everything that you do. Check your ego at the door and understand that you are no better than anybody else."

 Gary Vaynerchuk

Gary Vaynerchuk

#5 Best Read - Traffic Temperature: How To Build Real Relationships With Automated Campaigns

Molly Pittman is Digital Marketer's Vice President and Traffic Manager. In this article, Pittman demonstrates the system of what content and offer type best serves at three different temperatures: cold, warm and hot.

Best quote - "You have to use traffic to build relationships with people, just like you would in the real world. You have to have advertising campaigns in place that automate the building of these relationships."

#1 Best Listen - Chris Titley – The stockbroker, the startups and the content marketing

Chris Titley is a stockbroker with Morgans Financial Ltd, and hosts a podcast called Morgans 40 Under 40.

In this episode, Brisbane's The Content Division take you behind the scenes and demonstrate how storytelling and content marketing has helped Morgans.

Best quote - "Let's tell the real story in the start up market."

 Chris Titley's podcast for Morgans Financial Ltd

Chris Titley's podcast for Morgans Financial Ltd

#2 Best Listen - How To Turn Your Content Into Sales: My Easy-To-Follow Content Marketing Strategy

If the name Ezra Firestone is unfamiliar, add this digital marketing wizz to your follow list. Always better to follow a practitioner than a thinker or theorist, Firestone has made millions online. 

In this video and article, Ezra outlines 5 ways to syndicate your content:

1. Email 

2. Advertise to Your Pixeled Audiences 

3. Facebook Messenger 

4 & 5. Desktop and Mobile Push Notifications 

Best quote - "When your customers spend more with your brand, then a good thing happens: you have a greater capacity to add even more value to your community. It’s a win-win."

#3 Best Listen - How to Generate Leads Through LinkedIn

LinkedIn is slowly becoming a better advertising platform, mirroring many of the features available on Facebook.

To get across these changes and optimise your current LinkedIn activity, marketing masters Neil Patel and Eric Siu provide the latest tips and tricks.

Best quote - "My team members post twice a day. Doing that skyrocketed our traffic."

#4 Best Listen - Facebook Marketing: Why It Is Time to Rethink Everything

Mari Smith is a leader in all things Facebook marketing.

In this interview with Social Media Examiner, Smith talks about the evolution of the world's biggest media property:

  • The significance of visual and video
  • Facebook's next move in VR
  • Messenger marketing
  • The future of organic reach
  • The mission to pursue the billions of dollars in television advertising.

Best quote - "The brands that fail to incorporate visuals and videos will be left by the wayside."

 Facebook mastery with Mari Smith

Facebook mastery with Mari Smith

#5 Best Listen - Planet Money: Small Change

Everyone talks about the speed of change in today's world. But in this episode, economist Robert Gordon argues that the speed of change is nowhere close to 100 years ago.

Best quote - "We have all this amazing technology and it doesn't seem to be making us more productive - it's the productivity paradox.

-END ARTICLE-

Follow me on Twitter or email edward@edwardcrossin.com 

 

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