5 quick & easy tools to boost your visual marketing

5 quick & easy tools to boost your visual marketing

The quote ‘a picture is worth one thousand words’ carried its weight when Facebook bought Instagram for $1 billion dollars in April 2012.

Scientists in white coats will tell us the brain processing speed of pictures versus words. In a different science lab, lose the white coats and add colourful bean bags – and you have the new behavioural scientists of the decade - social media analysts.

Both breed of scientists will agree on this principle: pictures are powerful.

Across most marketing and especially in social media, pictures play better in reaching and engaging more people.

Whether it’s an infographic, Facebook post or elegantly executed Instagram image, take control of your visual marketing.

Help yourself and your brand with some of the best tools in the market. The tools below are cheap, easy-to-use and custom built for marketers.

1. Canva

This drag and drop free (some is paid) graphic design website is an Australian creation, and is backed by Guy Kawasaki.

Use existing templates, and enjoy something as simple as PowerPoint. There is a paid but cheap component to some templates and images.

Canva comes with all the right specs for social media images. So no resizing needed.

Guy Kawasaki with Canva staff. Image credit - canva.com

Guy Kawasaki with Canva staff. Image credit - canva.com

2. Word Swag

For memes, inspirational quotes and Instagram enthusiasts, this app is available on IOS only. Currently $4.99 and simple to use.

Over is an app similar to Word Swag. You be the judge which one is better.

3. Create your own website

If you want to go all the way and create your own website, Wix and Squarespace (which is my website) is a great place to start.

This drag and drop platform is impressive. It’s cloud-based and allows you to create HTML5 websites that are mobile responsive.

4. A comprehensive guide to stock photography

Google images are a mixture of good and bad, and using images from another sources can infringe copyright laws.

To source the best images and cover yourself legally, use this guide to stock photography

5. Create amazing infographics

For content marketers, this infographic tool allows you to repackage content with beautiful pre-made templates and more.

For marketers who want to avoid ‘death by PowerPoint’ and make their next presentation soar, this tool will reach new heights.

 

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